As a global leading e-commerce company, Jing Dong is undoubtedly one of the biggest players in the market. With a vast customer base worldwide, Jing Dong Mall serves as an experiential space catering to all their clients and customers. The JD Mall’s design is driven by the concept of “LIVE,” with its unique red color drawing attention to their brand. The signage design seamlessly connects to the lively interior of the mall, enhancing the vibrant atmosphere. The overa l l signage design integrates the dynamic and energetic essence of the JD brand, ensuring a cohesive and engaging shopping experience.