lwd. Linksworkz Design Studio

Designing journeys, shaping destinations

Wayfinding & signage design.

Experiential branding, wayfinding and signage for hotels, resorts and destinations.

About the studio
Banyan TreeHospitalityMarriottHospitalityHiltonHospitalityHyattHospitalityIHGHospitalityAccorHospitalitySun GroupDevelopmentVinGroupDevelopmentMasteriseDevelopmentVankeDevelopmentYuexiuDevelopmentRSPArchitectBytedanceTechnologyJD.comTechnologyAlibabaTechnologyNUS SingaporeEducationBanyan TreeHospitalityMarriottHospitalityHiltonHospitalityHyattHospitalityIHGHospitalityAccorHospitalitySun GroupDevelopmentVinGroupDevelopmentMasteriseDevelopmentVankeDevelopmentYuexiuDevelopmentRSPArchitectBytedanceTechnologyJD.comTechnologyAlibabaTechnologyNUS SingaporeEducation

Four disciplines, one standard.

Asia Pacific and mainland China

  1. Stage 1Concept & Schematic
  2. Stage 2Design Development
  3. Stage 3Technical Design
  4. Stage 4Construction Monitoring

Design to delivery

Technical expertise and project management.

Technical expertise

We connect design intent with technical resolution. Our experience in signage construction, materials and fabrication informs every stage of development, supported by clear documentation and coordinated project management.

Project management

Project management is an integral part of the design process on projects of all sizes. Our team communicates with designers and clients through every stage, to deliver the design to the quality intended.

  • Construction detailing
  • Materials & finishes
  • Fabrication coordination
Construction drawing, Hilton Yala freestanding directional
Detail drawings and built villa signs
Construction drawings and built monument, Cang Xia
Shop drawing reviews and fabrication checks

Projects.

Current projects

In progress

Selected work

A studio built for places.

Singapore, est. 2018

The studio

We see wayfinding and signage as tools for branding and for better places.

Linksworkz Design Studio is a boutique consultancy creating tailored wayfinding, signage and visual design for spaces of every scale. From visual identities and environmental graphics to art installations, we connect brand, architecture and human experience through clear, distinctive design.

Headquartered in Singapore, our team spans Singapore and China, with partner offices in Vietnam and Bangkok serving hospitality, residential, mixed-use and workplace projects across Asia Pacific.

Purpose

Mission

To make wayfinding an integral part of a place's identity. We create clear, intuitive systems that respond to architecture, support everyday use and strengthen the experience of each destination.

Vision

To bring together design, art and technology in the built environment. Through thoughtful experimentation and evolving tools, we create distinctive experiences rooted in each project's brand, culture and sense of place.

Founder

Jeffrey Liu Bofan, Founder Director of Linksworkz Design Studio

Jeffrey Liu Bofan

Founder Director

Jeffrey founded Linksworkz Design Studio in Singapore in 2018. With a background in signage and wayfinding design, he leads the studio's work across hospitality, residential, mixed-use and workplace projects throughout Asia Pacific and mainland China.

“Wayfinding should be part of a place’s identity, never an afterthought.”

He is building lwd. as an AI-native studio, where generative tools and hands-on craft work side by side to give every project a distinctive sense of place.

Recognition

iF Design Award

Winner, Cang Xia The China Legend, Fuzhou

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