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The Floating Pier Signage Design

Residence Apartment I Sales Gallery

The Floating Pier

Branding, Naming, Wayfinding, Signage  I  2022  I  Nanchang. China

“The Floating Pier” is a unique sales gallery building designed by Tomas, the Nordic Office of Architecture. The project is located next to the Elephant Lake Wetland Park, which is representative of the natural landscape of Nanchang.


The logo identity’s design concept is significant and easily connected with the project. Therefore, we created a building looking illustration to represent the project and named it the “Floating Pier,” which connects with the water, earth, and sky, corresponding to three functional areas: the front square, the commercial facilities, and the observation tower. As for the signage system, the design is subtly and more integrated with the interior space.

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