PROCESS

Linksworkz is often part of the consultant team. This can be a collaborative process as well as require an understanding of the other project disciplines. As a team member we are committed to perform our part in delivering the project and supporting the whole project.​

 

A critical part of our Analysis phase is to understand the Brand & User Experience. The better we understand the perceptions and the needs of the end users, the more effective of the brand strategy and the wayfinding strategy will become.​

 

Having real evidence from users can not only inform the design outcome but can suspend preconceived notions that may have formed about the user. Gathering information about the user experience can be done in a number of ways. These include online surveys, on-site surveys and prototype testing as well as mapping user journeys.

BRANDING

& GRAPHICS

​品牌 及 平面

1.​

RESEARCH

研究

​Audit & Report

​核对 及 汇报

2.​

CONCEPTUALISE

构思

Naming 

Brand Pillars 

Brand DNA (Vision, Mission)

 

取名

品牌主轴

品牌DNA (任务与展望) 

3.

VISUALISE

视觉化

Logotype, Wordmarque, 

Symbol Strapline Imagery 

Written word 

标志、字体、象征图像、

标语、图像与文字表达

4.

APPLY

​应用

Stationery, Website, 

Livery, Brand book 

如同品牌手册所显示的,应用于文具、网站、制服、等等

5.

ACTIVE

​实施

PR and activation campaigns to 

bring the brand to life.

公关与推广活动将赋予

品牌强劲活力

SIGNAGE & 

WAYFINDING

标识 及

​导视策划

1.​

CONCEPT & SCHEMATIC DESIGN

​概念方案设计

Establish wayfinding analysis, strategy and design direction, analysis circulation, with strategical planning 

建立导视策划分析,策略以及设计方向,分析路线和建立逻辑计划

2.​

DESIGN DEVELOPMENT

​设计拓展 I 扩初设计

Develop all sign types based on wayfinding strategy and chosen concept. 

根据指路标识设计策略与所选概念,深化所有标识设计。

3.​

DOCUMENTATION(TENDER)

深化文档(招标图)

Prepare drawings to demonstrate designs, 

materials, lighting and fixing details, location plan, messaging and quantities for tender. 

筹备图纸以反映设计意向、材料、照明与固定做法、标识点位、信息以及工程量清单以进行招标。

4.​

CONSTRUCTION MONITORING

施工配合

Review shop drawings, prototypes and material samples. 

Attend site inspection through and paper mock-up review, and compile snagging list and remedial instructions 

审核施工图、半成品与材料样本。

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