Linksworkz is often part of the consultant team. This can be a collaborative process as well as require an understanding of the other project disciplines. As a team member we are committed to perform our part in delivering the project and supporting the whole project.
A critical part of our Analysis phase is to understand the Brand & User Experience. The better we understand the perceptions and the needs of the end users, the more effective of the brand strategy and the wayfinding strategy will become.
Having real evidence from users can not only inform the design outcome but can suspend preconceived notions that may have formed about the user. Gathering information about the user experience can be done in a number of ways. These include online surveys, on-site surveys and prototype testing as well as mapping user journeys.
品牌 及 平面
Audit & Report
核对 及 汇报
Brand DNA (Vision, Mission)
Symbol Strapline Imagery
Livery, Brand book
PR and activation campaigns to
bring the brand to life.
CONCEPT & SCHEMATIC DESIGN
Establish wayfinding analysis, strategy and design direction, analysis circulation, with strategical planning
设计拓展 I 扩初设计
Develop all sign types based on wayfinding strategy and chosen concept.
Prepare drawings to demonstrate designs,
materials, lighting and fixing details, location plan, messaging and quantities for tender.
Review shop drawings, prototypes and material samples.
Attend site inspection through and paper mock-up review, and compile snagging list and remedial instructions