The Snoworld Park
Branding, Wayfinding & Signage Design
Sunac China Greater Bay Area Headquarters & Snow Tourism Complex (Hereinafter referred to as the project) is located in the west area of Fuyong, Baoan District, Shenzhen. It’s to be built into a mixed-use complex with 128,000 sqm construction size that integrates Sunac China Greater Bay Area Headquarters, Snow Tourism Complex, Snow Hotel, Snow Outdoor Commercial Street, Snow office Cluster, etc., and is expected to create a new “urban living room” in the Greater Bay Area and a new landmark in Shenzhen with the theme of “Greater Bay Area Polar Region, World Ice City”
Our design is taking the inspriation from the “Ice & Layers”, and transform the modern artistic signage to the physical gallery.