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The V Apartment
Luxury Residence

LOCATION

PROJECT SIZE

SCOPE​

YEAR

Shenzhen, China

53,000 m2 (200 Meter High)

Branding, Signage Concept

2021

DESCRIPTION

The V Apartment is a luxury serviced apartment located at the heart of Shenzhen, a high-end residential apartment developed by Kaisa Properties. We have designed the branding identity logo as a unique symbol to represent the high-end apartments for the developer. Modern architecture and its name inspire the design itself. We apply the triangle shape at the identity’s heart and the corporate color as the key. And it could also be interchangeable with different colors based on this functionality. Carry the brand identity and its unique patterns; the identity will be applied to all its branding and visual system and all its wayfinding and signage system. The brand patterns and elements will enhance the brand value in a subtle but strong way.

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